Online Communication, Business Assessment
I chose to assess a business called Basking Shark Scotland . Website: https://baskingsharkscotland.co.uk/ Instagram: @baskingsharkscotland Facebook: https://www.facebook.com/BaskingSharkScotland X: https://x.com/baskingsharksco Does the company do a good job communicating on its website and social media platforms? Provide examples. Yes, Basking Shark Scotland has a pretty slick, new-looking, up to date website and they post regularly on all of their social media channels, except X. ( because it's kind of a dumb channel and no one likes it or actually uses it ) Their content is visually pleasing and on brand. On the company website, what is featured at the top, in the middle, and at the bottom of the home page? Why do you think they have it organized this way? In your opinion, is it effective? The top of the homepage has a menu bar, a cool logo, and a book now button. There's also a big catchy slogan and the background is a map of Scotland with their l...