Social Semiotics and Social Media
Poulsen, S. V., & Kvåle, G. (2018). Studying social media as semiotic technology: A social semiotic multimodal framework. Social Semiotics, 28 (5), 700–717. https://doi.org/10.1080/10350330.2018.1505689 I found an article (cited above) that created a framework to match social semiotics to social and digital media. We've been discussing social media recently in the class and since this IS an online communication course, the article seemed especially pertinent. If I boil down the term 'semiotics', it's basically how symbols and signs are interpreted. Michael Halliday pushed a little further on this and decided to include language in the social semiotic system. A bit later on, Gunther Kress pushed a little further on this definition to include other types of communication like images and gestures. This multimodality, or the use of multiple semiotics, is fairly recent but important because it includes more modern forms of communication like digital or social media that...