Posts

Social Semiotics and Social Media

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 Poulsen, S. V., & Kvåle, G. (2018). Studying social media as semiotic technology: A social semiotic multimodal framework. Social Semiotics, 28 (5), 700–717. https://doi.org/10.1080/10350330.2018.1505689 I found an article (cited above) that created a framework to match social semiotics to social and digital media. We've been discussing social media recently in the class and since this IS an online communication course, the article seemed especially pertinent. If I boil down the term 'semiotics', it's basically how symbols and signs are interpreted. Michael Halliday pushed a little further on this and decided to include language in the social semiotic system. A bit later on, Gunther Kress pushed a little further on this definition to include other types of communication like images and gestures. This multimodality, or the use of multiple semiotics, is fairly recent but important because it includes more modern forms of communication like digital or social media that...

Instagram Comment Wars

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 I really struggled, initially, to find a comment war because 1. I'm not on facebook anymore and refuse to reactivate. It's a bit too much of a cesspool. 2. I think comment moderation is really strong on the platforms I use or the accounts I follow on instagram. and 3. Even posts on reddit's homepage have sort of turned into an echo chamber. Anything negative was so buried I couldn't find it, and I wanted some obvious arguments at the top of a post. So after some thought I suddenly remembered what kinds of posts I often see the most vitriol and unprovoked negative comments and that is... *drum roll* ... Women's sports! ESPN's instagram used to be a terrible place to read the comments on women's sports but I think they have moderators now that are really locking down on negative comments about women. Athletic women, especially ones with short hair, are pretty common targets on social media. Ilona Maher is an American Rugby player that was featured on the cove...

The Toulmin Method

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The Toulmin method breaks arguments into six parts: claim, data, warrant, backing, qualifier, and rebuttal. For example, if someone claims , “Renewable energy is the best solution to the energy crisis,” the grounds  might include stats on energy efficiency, and the warrant would connect those stats to reducing carbon emissions. Backing could come from scientific studies, qualifiers might add phrases like, “in most cases” or "many" and rebuttals could bring up issues like storage or availability. The Toulmin method makes arguments more logical and balanced, which can improve conversations and avoid unnecessary misunderstandings online. Using the Toulmin method online can have its challenges. There’s so much information out there, and online spaces can be emotional or filled with echo chambers. It’s hard to find good data and harder to get people to consider opposing views. It’s important to practice critical thinking, check sources, and stay open-minded. Slowing down and u...

Rabbit Hole

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Rabbit Hole is a podcast hosted by The New York Times tech columnist Kevin Roose and produced by The New York Times. The podcast is an 8-part narrative that explores how the internet is changing and how that is effecting society, specifically through radicalization. It tracks the story of Caleb Cain, a young man with moderate political views who initially uses Youtube to watch video game content but is pulled deeper and deeper into the rabbit hole, as it's called. (Roose, 2020) The rabbit hole is the effect on users who use the internet for research or entertainment but end up delving deeper and deeper into increasingly similar content. In the context of rabbit hole and youtube, it describes far-right radicalization taking place via YouTube's algorithms. Caleb's interest in online gaming content quickly spirals into politically charged material on Youtube. Youtube is specifically designed to keep users engaged for longer periods of time by suggesting content to maintain ma...

The Battle for Public Opinion

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I would say in the last 15-20 years, the online landscape has dramatically changed the dynamics of public opinion formation and communication strategies. Online communication makes publishing of information 100% accessible to literally everyone for essentially the cost of nothing. When print media was at the forefront of communication you had to adhere to, at the bare minimum, professional and then ethical standards for any publishing company to back you. Of course you could print your own pamphlets or newsletters or what have you, at your own cost, but you could only share those with so many people and maybe they would share it with someone else. Print media was slow, costly, and selective. The implications of the rapid dissemination of information from anyone online can be quite damaging. Someone doesn't even need to disclose their identity, meaning they don't need to stand behind their name and face, in order to share information or misinformation online. I think removing yo...

Online Communication, Business Assessment

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 I chose to assess a business called Basking Shark Scotland .  Website:  https://baskingsharkscotland.co.uk/ Instagram: @baskingsharkscotland Facebook:  https://www.facebook.com/BaskingSharkScotland X:  https://x.com/baskingsharksco Does the company do a good job communicating on its website and social media platforms? Provide examples.  Yes, Basking Shark Scotland has a pretty slick, new-looking, up to date website and they post regularly on all of their social media channels, except X. ( because it's kind of a dumb channel and no one likes it or actually uses it ) Their content is visually pleasing and on brand. On the company website, what is featured at the top, in the middle, and at the bottom of the home page? Why do you think they have it organized this way? In your opinion, is it effective? The top of the homepage has a menu bar, a cool logo, and a book now button. There's also a big catchy slogan and the background is a map of Scotland with their l...

Marc Prensky's "Digital Natives, Digital Immigrants"

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According to Prensky, the digital immigrant/native divide are those who grew up without digital technology and those who did grow up with digital technology. The preferred learning styles between these two groups can vary quite a bit. Digital natives are often good at multi-tasking, utilizing technology like computers, ipads, and the internet for education. They are use to processing information at a very fast pace. Digital immigrants work at a slower pace and may prefer physical material to read or even searching a library for a source. They might prefer an in person lecture over a video recorded lecture and though they may have experience with digital technology they don't always reach for it as a first resource the way digital natives do. There is a transition taking place where digital immigrants are currently teaching digital natives and having to come to terms with the differences in learning styles between the two groups.                ...